PortoCon Accounting
Institutional website focused on local conversion for accounting client acquisition, with clear communication, humanized service, and a CTA-driven journey.
Project Overview
PortoCon is an accounting firm based in Brusque with a positioning centered on personalized service, process clarity, and business security. The project was built as an institutional website to translate that positioning into an objective and trustworthy digital journey.
The content architecture was designed to reduce decision friction: value proposition at the top of the page, clear service differentiators, and guidance blocks for high-intent actions such as opening a company and switching accountants.
Special attention was also given to performance, responsiveness, and local SEO, with dedicated page structure to strengthen accounting-related regional searches and improve contact conversion.
Technology Stack
Implemented features
- Institutional website with dedicated pages (About, Open Company, Switch Accountant, and Office)
- Conversion-oriented content structure with strategic CTAs
- Metadata and sitemap configured for search indexing
- Responsive layout with consistent mobile and desktop experience
- WhatsApp contact integration for fast customer support
- Visual organization focused on readability and trust
Technical Challenges
- Balancing commercial language with technical accounting content
- Structuring service pages without overloading navigation
- Ensuring strong performance on section-rich pages
- Consolidating local SEO for regional search intent
- Maintaining visual identity consistency across all touchpoints
Achievements
- Strong and professional institutional digital presence
- Clearer contact journey for new clients
- Better organization of service offerings
- Technical foundation prepared for organic growth
- Accessible and responsive experience across devices